AI Insights · Timothy · July 2025
Top 5 Decoration Games Performance in Australia Q2 2025
Explore the performance of the top 5 decoration games on a unified platform in Australia during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top decoration games in Australia on a unified platform showed varied performances in terms of downloads, revenue, and active users. Here's a closer look at how these games fared:
Gardenscapes from Playrix saw its weekly revenue fluctuate, peaking at around $216K in mid-April. However, weekly downloads experienced a gradual decline, starting at 9.3K and settling near 5K by the end of June. Active users also followed a downward trajectory, decreasing from 54.5K in early April to 23.5K by the end of the quarter.
Travel Town - Merge Adventure by Moon Active maintained a relatively stable revenue, averaging around $120K throughout the quarter. Weekly downloads hovered between 4.7K and 7.3K, while active users slightly decreased from 29.1K to 23.8K.
Homescapes, another hit from Playrix, showed stable revenue with minor fluctuations, averaging around $110K. Downloads remained modest, mostly between 2K and 3.2K, and active users saw a notable decline, dropping from 34.4K to 14.4K.
Seaside Escape®: Merge & Story from Microfun Limited experienced consistent revenue, staying near $84K. Downloads were relatively low, ranging from 900 to 1.9K, while active users fluctuated slightly, ending the quarter at 18.9K.
Finally, Toca Boca World by Toca Boca AB saw a substantial revenue peak of approximately $126K in mid-April, though it later stabilized around $50K to $86K. Downloads varied from 7.6K to 10.7K, and active users remained robust, peaking at 90.3K before settling at 75.9K.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored further.
